Agritech startup GoCarin targets 3x Revenue Growth In Three Years

Founded in 2022 by veterinary expert Dr. Ramanuj Panda, GoCarin is redefining India’s livestock management sector with a sharp focus on sustainability, nutrition, and innovation. “We are revolutionising animal nutrition with novel technologies and a modernised feed supply chain,” says Panda, Founder and CEO, GoCarin, in an interview with Bizz Buzz.

Backed by BIRAC Leap funding and a Rs 15 crore valuation, the company has launched standout products like Poshan 12000, a red algae-enriched feed to reduce cattle methane emissions, and Poshan 10000, turmeric-based feed to boost immunity. “Unlike most players, we offer 360-degree support—from feed to farmer training,” adds Panda. With plans for in-house manufacturing, IP rights, IoT devices, and a livestock management app, GoCarin is on a mission to transform Indian agritech and expand across global markets

Tell us more about GoCarin?

GoCarin is a new-age livestock management company, revolutionising the animal nutrition industry with its novel technologies implementation and processes. It is highly focused on modernizing the Indian feed supply chain, focusing on the rapidly growing ruminant feed segment. The company addresses the critical need for sustainable, nutritious, and innovative feed options that enhance livestock health, productivity, and environmental sustainability.

How would you describe the competition?

The present livestock market is largely dominated by local and unorganised players who lack the capability to provide a full spectrum of services. While prominent companies like Godrej and Amul, operating on a PAN India level are recognized only for delivering good products, there is a lack of additional support and training. Hence, GoCarin has undertaken the initiative to fill this market gap with its comprehensive 360-degree approach to integrate high-quality feed products with extensive training and support for farmers. It ensures that farmers are equipped with the best nutritional products alongwith the knowledge and tools to effectively manage their livestock, leading to improved productivity and sustainability.

What is the business growth and journey strategy?

By addressing both the nutritional and environmental needs of the industry, Gocarin is poised to play a leading role in shaping the future of sustainable agriculture. In a short span, GoCarin has built its credibility in the market. Recently, it received the BIRAC Leap equity fund, at a valuation of Rs 15 crores. Additionally, the company has achieved another milestone of receiving industrial land from Govt. of Odisha (IDCO) for setting up its dedicated manufacturing unit.

Furthermore, the company is in the process of developing a consumer brand among farmers. In tandem, it clocked a turnover of Rs 2.7 crore in just 2 years with projects to cross Rs 5 crore by the end of an ongoing fiscal. Having said that, it will tie up with milk and milk product-selling companies like Red Cow, and Ossam.

Tell us more about Poshan, your revolutionary product?

To meet the nutritional demand, GoCarin has developed its flagship product Poshan 12000, a scientifically formulated feed enriched with Red Algae, designed to reduce methane emissions from cattle. Thus, it contributes to environmental conservation. The revolutionary product exemplifies the company’s commitment to providing solutions that benefit both the agricultural sector and the planet.

Additionally, Gocarin has also developed Poshan 10000, a turmeric-enriched cattle feed aimed at boosting the immunity of cattle. Turmeric, known for its anti-inflammatory and antioxidant properties, helps improve the overall health of livestock, making them more resilient to diseases and infections. It is particularly valuable in regions where livestock is exposed to various health challenges, ensuring that farmers can maintain a healthy and productive herd.

Gocarin combines its innovative products - Poshan 12000 and Poshan 10000 with expert training and technology-driven solutions. This solidifies its leadership position in the livestock feed industry, offering unmatched value that goes beyond mere product quality.

What are the company’s future plans?

Gocarin has designed a strategic roadmap for the company’s scalability and growth. It is aimed at expanding its product offerings, enhancing technological capabilities, and establishing itself as the leader in the livestock feed industry.

As part of its future plans, Gocarin ideates to secure intellectual property rights for Poshan 10000 and Poshan 12000, as one of its immediate priorities. Obtaining IP protection for these products will not only safeguard the company’s proprietary formulations but also allow it to gain a competitive edge in both domestic and international markets.

To provide a holistic experience to farmers, Gocarin also plans to develop and monetize a comprehensive livestock management app that will integrate various aspects of livestock care including - feed management, health monitoring, productivity tracking, and more.

The app will offer advanced features such as IoT integration and real-time analytics that will be instrumental in optimizing operations for farmers and improving the health and productivity of their livestock.

The company will explore subscription models, in-app purchases for its premium features and partnerships with agricultural service providers, as part of its monetization strategy. This will back the company in ensuring a steady revenue stream while providing significant value to farmers.

To bolster its operational capabilities, Gocarin also plans to set up an in-house manufacturing unit. This will enable the company to have greater control over the production process, delivering consistency in product quality, reducing dependency on third-party manufacturers, and improving cost efficiency.

Besides, the company has already initiated its research for the development of IoT devices tailored for the livestock industry. These devices include smart collars and sensors that will provide real-time data on livestock health, behaviour, and environmental conditions. By integrating these devices with the company’s livestock management app, the company aims to offer actionable insights to farmers that can lead to improved animal welfare, higher productivity, and more efficient farm management.

How does the company plan to take business pan India?

GoCarin plans to expand pan India by leveraging its digital platform to reach remote rural areas, setting up regional distribution networks, and partnering with local cooperatives and veterinary professionals. The company aims to scale its logistics and delivery system through its mobile app, ensuring last-mile connectivity for livestock feed and supplements. Additionally, it plans to strengthen on-ground farmer awareness and engagement programs to drive adoption of its products and services across states.

Do you plan to enter international markets?

Yes, GoCarin is exploring opportunities to enter international markets, especially in regions with similar livestock and dairy farming challenges such as Southeast Asia and parts of Africa. The company's focus on sustainable animal nutrition and reduction of methane emissions positions it well to cater to global markets increasingly conscious of climate-friendly agricultural practices.

What are your financial goals for the next three years?

Over the next three years, GoCarin aims to significantly grow its revenue, targeting a 3x increase in turnover from its current Rs 2.7 crore. The company is also focused on expanding its customer base, enhancing its tech platform, and investing in its upcoming manufacturing unit to reduce dependency on third-party production and improve margins.

Do you plan an inorganic growth route to improve your product range, grow financially sustainable, and become a top corporate that will play an integral role in growing India’s agricultural industry?

GoCarin is open to exploring inorganic growth opportunities such as strategic acquisitions or partnerships with research-driven agritech firms to enhance its product portfolio. This approach would accelerate innovation, support financial sustainability, and help position GoCarin as a key player in transforming India’s livestock and agricultural ecosystem. The company’s broader mission is to support India’s journey toward becoming a global agricultural leader through technology and science-led animal husbandry solutions.